Commissioned by PETRONAS PD&T through Dentsu, the HSSE Kassim Selamat Campaign Video was developed to emphasize critical health, safety, security, and environmental (HSSE) messages to employees and stakeholders. The challenge was to deliver a relatable and impactful campaign that reinforced PETRONAS’ safety culture, aligning with their mission to achieve Mission: ZERO-Possible and uphold key initiatives like ZeTo Rules, Jom Patuh & Tegur, and Stop Work Authority. The video needed to not only inform but also inspire behavioral change across all levels of the organization.
VISIOLAB’s approach focused on effectively embedding the key HSSE messages into a relatable narrative:
VISIOLAB executed the campaign with precision and creativity:
The Kassim Selamat campaign video successfully delivered on its objectives:
Velesto Energy approached VISIOLAB with a clear goal: to showcase their cutting-edge operations and technologies at OGA 2024. They needed a wide range of content that would visually communicate their expertise in the oil and gas industry, engage trade show attendees, and extend their reach through online channels. The project required high-end production, including a 360º virtual tour of their offshore drilling rig, immersive 3D animations, daily event coverage, and social media content to ensure continuous audience interaction throughout the event.
Velesto Energy’s primary challenge was to present their complex drilling technologies and offshore operations in a visually compelling and easily digestible format for a diverse audience. They also needed to create a seamless, immersive experience that could educate potential clients, industry professionals, and students, both at the trade show and through digital platforms.
VISIOLAB devised a multi-pronged content strategy, aimed at solving these pain points:
VISIOLAB executed a comprehensive content production plan that spanned multiple platforms and mediums:
The content we created not only captured the attention of OGA attendees but also significantly boosted Velesto Energy’s online visibility:
This is a short documentary that took a month of planning and a heartfelt pitch before it got the green light.
We started our journey in the quiet of the night, leaving Cyberjaya's glowing skyline behind. Our destination was nestled deep in Pahang's embrace, where the modern world seemed to fade away. Arriving at Kuala Lipis at 3 am, we caught a few hours of rest before the real work began.
As dawn broke, we were greeted by a mesmerizing sight—the kampung waking up, a blend of tradition and the new dawn of progress. We met the acting Tok Batin, the village chief, and started to weave the story of a community being reborn through the support of Petronas.
PETRONAS had been working tirelessly, not just in Rakoh but all over Malaysia, empowering the various needy communities. They brought in solar-powered water filters, providing the villagers with a clean and constant water supply—a luxury in such remote areas. The night in Rakoh was no longer a veil of darkness; solar-powered lights now dotted the landscape, a beacon of safety and progress. Education was another cornerstone of their efforts, ensuring the villagers could maintain and grow with these new systems for years to come.
Yet, amidst this backdrop of change, we faced our own set of challenges. Language barriers and the unpredictable nature of working with children as our main actors tested our patience and creativity. But with the help of the villagers, especially one dedicated mother, we kept the shoot on track.
The documentary wrapped up later than planned, but the delay came with a silver lining—we captured the stunning sunset over a transformed village. Leaving was tough, especially when we saw our clients without a ride. So, in a spur-of-the-moment decision, we gave up our seats and hitched a ride on the back of the 4x4s, ensuring everyone got back safely.
Reflecting on those two days, "Amir and His Village" wasn't just a project; it was a profound experience. We didn't just film a story; we became a part of it, witnessing the incredible impact Petronas has had on this vibrant community. A big shout-out to the team for pulling through every hurdle with a smile.
We were contacted by Sapura just shy of two weeks before LIMA 2023 to help Sapura to plan, design, produce, and execute multiple aspects of digital media production and media coverage for the event. We were tasked to cater for:
As an interdisciplinary vendor that truly understands Sapura's nature of business, we have worked as an extension of their team and managed to successfully execute the deliverables in a relatively small window, with critically high expectations. Since the event was held in Langkawi, we had to plan and mobilize solutions with consideration of time and distance, and no room for errors.
With a new business under its wings, we have spent a fair share of time planning in the pre-production/discovery stage, as well as being available on-demand on-site for last-minute edits for multiple layers of approvals and testing, ensuring that the end-product runs smoothly without any hiccups.
Our team of 7 mobilized to Langkawi several days before the event, each with their own roles:
Let’s create and collaborate
We’re versatile multitaskers, and we thrive on a lot of projects. You've seen a few of our works that we are most proud of, and your project could be next in line.
Empowering brands with captivating visual stories, creating strong connections and growth.
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