The Hasanah Gold Threads Awards (HGTA) 2024 presented a unique challenge. As a prestigious event recognizing exceptional contributions in a specific category, Yayasan Hasanah required a visually captivating and seamlessly executed awards ceremony that would not only honor the winners but also deliver an unforgettable experience to the attendees. They needed a partner who could manage both the creative and logistical aspects of the event, including designing the exhibition and handling the complex RSVP process for the awards dinner.
Our goal was to ensure that the event flowed smoothly while showcasing the excellence associated with Yayasan Hasanah’s values.
The event was held at Rumah Tangsi, Kuala Lumpur. The venue’s heritage status, limited size, and central location required careful planning to maintain the flow of the event. Additionally, the winning pieces exhibited were of high value, meticulously crafted, and extremely delicate, demanding careful handling and display solutions.
We approached this project by first identifying Yayasan Hasanah’s core pain points:
How We Solved Them:
We focused on overcoming the venue’s limitations by optimizing the layout and managing traffic flow, ensuring that the heritage building’s character was respected while maintaining a seamless guest experience. Our team also addressed the delicate nature of the exhibition pieces by creating secure and aesthetically pleasing displays. Managing media coverage and livestream capabilities was also a priority, ensuring the event reached a broader audience.
Our execution phase was defined by detailed planning and dynamic teamwork. Key deliverables included:
We designed and executed detailed floor plans, adapting the event flow to suit Rumah Tangsi’s size and historical constraints. Our media team provided comprehensive coverage, including a livestream to engage virtual attendees. The intricate display of the winning pieces ensured both their security and prominence. Additionally, the RSVP process was streamlined for an efficient guest experience.
The Hasanah Gold Threads Awards 2024 was a resounding success. Here’s how we measured the impact:
Despite the challenges presented by the venue, the flow of the event was smooth, and the displayed artworks were showcased beautifully. The media coverage and livestream further amplified the reach of the event, enhancing its impact beyond the physical space.
As part of Yayasan Hasanah’s tenth anniversary, Hasanah Rimba Raya was conceptualized to celebrate and share the foundation’s impactful journey with stakeholders, community members, and supporters. Yayasan Hasanah aimed to create an immersive and visually engaging event that would resonate with a diverse audience. The challenge lay in designing an experience that would not only commemorate the foundation’s achievements but also leave a lasting impression, connecting attendees to the heart of Yayasan Hasanah’s mission.
VISIOLAB’s strategy centered on creating a memorable, visually captivating event experience through:
VISIOLAB executed the project with a strong emphasis on visual storytelling and precision:
As VISIOLAB’s first event collaboration with Yayasan Hasanah, Hasanah Rimba Raya 2024 was a significant success:
VISIOLAB is proud to have partnered with Yayasan Hasanah for Hasanah Rimba Raya 2024, focusing on a compelling visual experience and impactful event management that honored the foundation’s commitment to community development.
We were contacted by Sapura just shy of two weeks before LIMA 2023 to help Sapura to plan, design, produce, and execute multiple aspects of digital media production and media coverage for the event. We were tasked to cater for:
As an interdisciplinary vendor that truly understands Sapura's nature of business, we have worked as an extension of their team and managed to successfully execute the deliverables in a relatively small window, with critically high expectations. Since the event was held in Langkawi, we had to plan and mobilize solutions with consideration of time and distance, and no room for errors.
With a new business under its wings, we have spent a fair share of time planning in the pre-production/discovery stage, as well as being available on-demand on-site for last-minute edits for multiple layers of approvals and testing, ensuring that the end-product runs smoothly without any hiccups.
Our team of 7 mobilized to Langkawi several days before the event, each with their own roles:
We participated in WD SEA 2022 as one of the Strategic Partner for the event. VISIOLAB has built a close relationship with the Wild Digital team, providing professional services that include launch gimmick video production and holding screens for all the sessions.
We have been working with the team to revamp their website since early 2022, and continuously adapted the site to shift from an entirely physical event pre-covid to a fully virtual (WILD3) and to a hybrid one (WD SEA 2022).
Let’s create and collaborate
We’re versatile multitaskers, and we thrive on a lot of projects. You've seen a few of our works that we are most proud of, and your project could be next in line.
Empowering brands with captivating visual stories, creating strong connections and growth.
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