PKNS Bizpoint: Kem Program Perintis Usahawan Negeri Selangor 2019

• Compressing a full production into one day: Shooting a two-minute explainer, a stock photography library, and multiple short focus-area videos in a single day inside a working facility required tight pre-production and a shot plan that allowed the photo and video teams to operate at the same time without getting in each other's way.
• Making advanced metrology accessible without flattening it: Coordinate measuring machines, optical 3D systems, X-ray series, and connected microscopy are technical subjects. The narrative had to guide a mixed audience of manufacturers through each capability clearly, while keeping the authority and precision that the ZEISS name carries.
• A flagship film that works everywhere: As the Malaysian center's primary brand film, the same content needed to carry across very different contexts, as a hero piece on screen at events, as native mobile-first cuts in the social feed, and as an evergreen asset on the brand's channels. Each environment has different rules for pacing, framing, and length.
• Directing real people, not professional actors: The on-screen talent included members of the ZEISS team. Part of the work was directing them to appear natural and confident on camera, so the film felt authentic to the people who actually run the center.

• A three-act script built around visual pacing: The script was structured in three acts. The intro establishes the center and its regional role, the technology act walks through each capability pillar in turn (tactile and optical measurement, 3D scanning and inspection, non-destructive X-ray analysis, and connected microscopy, supported by software and training), and the outro closes on the partnership positioning, ZEISS as a long-term partner in quality and innovation rather than only a technology provider. Each act duration was set with visual pacing in mind rather than word count alone.
• On-screen supers to anchor the technical terms: Key systems and programmes were reinforced with on-screen text so that the audience could absorb the technology names (Coordinate Measuring Machines, Optical 3D Metrology, ZEISS X-Ray Series, Connected Microscopy, AUKOM and ZEISS Software training, HRD Corp funding) without slowing the narration.
• A campaign, not a single asset: Rather than delivering one film, VISIOLAB planned the shoot to produce a hero explainer, a reusable photography library, and a set of short focus-area videos. This gave ZEISS a content suite that keeps working long after launch, with individual capability pillars that can each be cut into their own social moment.
• Concurrent photo and video to make the single day count: The production was planned so the photography and videography units worked in parallel across the facility, capturing both the hero film and the stills library within the same window.

• Pre-production and scripting: The two-minute script was prepared and refined ahead of the shoot, locking the three-act structure, the technology pillars, and the supers strategy before the team arrived on site.
• A single concurrent production day: Inside the ZEISS Quality Excellence Center in Petaling Jaya, the video and photography teams shot at the same time, capturing the explainer, the facility stock photography, and the short focus-area social videos in one coordinated day.
• Directing the ZEISS team on camera: VISIOLAB directed the on-screen talent, drawn from the ZEISS team, to deliver a natural and confident on-camera presence throughout the facility.
• Post-production for a flagship film and a content suite: The footage was edited into a polished two-minute explainer with supers and graphics as the center's flagship film, alongside short-form cuts formatted for social feeds and a delivered photography library for ongoing brand use.

Malaysia now has its own edition of the ZEISS Quality Excellence Center video, taking its place alongside the Singapore and Vietnam versions in the brand's regional series. The completed explainer launched publicly and was published by ZEISS Industrial Quality Solutions to its audience of more than 105,000 followers on LinkedIn, with the client team thanking VISIOLAB for bringing the project to life. The film was also screened at the METALTECH manufacturing trade show, while the wider content suite of photography and short focus-area videos continues to support the center's marketing across channels.

The client was highly engaged throughout the production and expressed strong satisfaction with the final outcome, reinforcing VISIOLAB's standing as a trusted partner for multinational clients producing technical content under a tight production window.

1. Designing an Exhibition That Served Two Audiences at Once: Hasanah Impact Day attracted both existing grantee partners celebrating their impact and prospective new applicants learning about the grant process for the first time. The exhibition needed to speak authentically to both — inspiring the former while educating the latter, within the same physical space.
2. Translating a Decade of Impact into Accessible Visual Panels: The Hasanah Report 2024 documents a complex, multi-pillar body of work — 814,563 individuals reached in 2024, 3.7 million since 2015, across 962 projects and 674 partners. Condensing this into panels that were immediately legible, emotionally resonant, and visually compelling required strong editorial curation alongside design discipline.
3. Creating a Cohesive Event Environment Across Foyer and Ballroom: The event spanned a large pre-function exhibition corridor and a main conference ballroom. VISIOLAB needed to ensure visual consistency and spatial logic across both zones, so the experience flowed naturally from the exhibition walk-through into the main programme.

• A Concept That Outlived the Event: The constellation idea — each small effort a star, together forming something greater — was developed specifically for this event but proved durable enough to carry forward. It became the creative seed for VISIOLAB's subsequent work on Yayasan Hasanah's 10th Anniversary, demonstrating the value of concept-led design over purely aesthetic decision-making.
• Editorial Before Design: Panel content was written and structured first, ensuring the design served the narrative. Each grantee panel was treated as a standalone editorial piece — concise enough to be read in passing, rich enough to leave a lasting impression.
• Dual-Audience Design Logic: Exhibition content was layered so that bold stats and grantee headlines served the casual visitor, while deeper copy and QR-linked content rewarded those who paused — effectively serving both the inspired grantee partner and the prospective applicant.

How We Solved Them:

• Constellation-Led Visual Concept: The design system was anchored in the idea that every small act — every grantee, every community initiative — is a point of light in a larger constellation of change. This informed the spatial design, colour language, and tonal approach across all exhibition and stage materials, giving the event a unifying creative logic that extended well beyond surface branding.
• Grantee-Story Exhibition Panels: VISIOLAB curated, wrote, designed, and fabricated the full suite of tall-format black exhibition panels — each dedicated to a specific grantee initiative including Mental Health Warriors of PPR Batu Muda, Weaving a Legacy: The Revival of Gilded Textiles in Terengganu, a reproductive health education programme in Kelantan, and others from The Hasanah Report 2024. Personal quotes, impact photography, and QR codes for deeper engagement were integrated into every panel.
• Large-Format Impact Data Design: Bold, large-format panels displayed Hasanah's 2024 headline numbers — 814,563 people reached, 214 new projects, 147 new partners — making the scale of Hasanah's work immediately visible and tangible.
• Stage Visuals & Event Branding: The ballroom stage was dressed with a full LED backdrop carrying the Hasanah Impact Day and The Strength of Small branding, flanked by branded cube plinths with globe lighting in Hasanah's green and white palette — consistent with the foyer exhibition throughout.

Recap video by Yayasan Hasanah

• The Hasanah Impact Day 2025 physical session drew a strong turnout of CSOs, social enterprises, and community partners at Connexion Conference & Event Centre, Bangsar.
• The foyer exhibition generated strong engagement, with the grantee panel storytelling and impact data design drawing attendees into extended conversations with the Hasanah Grants Team.
• The event successfully launched The Hasanah Report 2024 to a live public audience, with the exhibition environment providing meaningful visual context for the report's core theme.
• The constellation concept developed for this event became the creative foundation for VISIOLAB's subsequent Yayasan Hasanah 10th Anniversary identity — a testament to the lasting value of concept-led design.
• Reinforced VISIOLAB's growing role as Yayasan Hasanah's trusted partner for visually driven, impact-led events.

The Hasanah Gold Threads Awards (HGTA) 2024 presented a unique challenge. As a prestigious event recognizing exceptional contributions in a specific category, Yayasan Hasanah required a visually captivating and seamlessly executed awards ceremony that would not only honor the winners but also deliver an unforgettable experience to the attendees. They needed a partner who could manage both the creative and logistical aspects of the event, including designing the exhibition and handling the complex RSVP process for the awards dinner.

Our goal was to ensure that the event flowed smoothly while showcasing the excellence associated with Yayasan Hasanah’s values.

The event was held at Rumah Tangsi, Kuala Lumpur. The venue’s heritage status, limited size, and central location required careful planning to maintain the flow of the event. Additionally, the winning pieces exhibited were of high value, meticulously crafted, and extremely delicate, demanding careful handling and display solutions.

We approached this project by first identifying Yayasan Hasanah’s core pain points:

1. Engaging Attendees: The event needed to create lasting impressions, both in its design and delivery. From guest experience to visual aesthetics, every element had to reflect the prestige of the awards.
2. Streamlining Event Logistics: Managing attendee registration and streamlining the guest list while ensuring a smooth flow of the awards ceremony and marketplace activities.
3. Cohesive Branding: The event’s visual and thematic elements needed to align with the Hasanah brand, emphasizing sustainability, tradition, and excellence.

How We Solved Them:

• Engagement & Visuals: We designed visually engaging exhibition that would set the tone for the event. Our team ensured that every detail from the entrance to the awards stage was optimized for impact.
• Visual Branding and Artwork Presentation: We designed the event’s key visuals to encapsulate the essence of the Hasanah Gold Threads Awards, ensuring that every element reflected the award’s prestige. Additionally, we captured high-resolution details of the award-winning pieces for use in the event visuals, showcasing their craftsmanship and value.
• Streamlined Logistics: We handled the RSVP system for the awards dinner, ensuring that each guest's registration experience was efficient and organized. The clear category of attendees was key in simplifying the check-in process.
• Cohesive Event Flow: We developed detailed master plans and run sheets to ensure that each component, from the marketplace to the awards dinner, was executed flawlessly. This included zoning the venue for optimal foot traffic and creating a seamless event journey for all attendees.
• Comprehensive Media and Event Coverage: We managed the media coverage, including a livestream of the awards ceremony, enabling the event to reach a broader audience and ensuring no moment was missed.

We focused on overcoming the venue’s limitations by optimizing the layout and managing traffic flow, ensuring that the heritage building’s character was respected while maintaining a seamless guest experience. Our team also addressed the delicate nature of the exhibition pieces by creating secure and aesthetically pleasing displays. Managing media coverage and livestream capabilities was also a priority, ensuring the event reached a broader audience.

Our execution phase was defined by detailed planning and dynamic teamwork. Key deliverables included:

• Exhibition and Event Design: We developed the event’s exhibition panels to visually communicate Yayasan Hasanah’s mission and vision, offering a space that felt both grand and welcoming.
• Comprehensive Event Planning: We created and managed essential event documentation, including the Event Master Plan, Zoning Master Plan, and Call Sheet for the Awards Dinner. This allowed for precise management of logistics, ensuring that everything ran on time.
• RSVP and Attendee Management: We meticulously handled the RSVP process for the awards dinner on September 5, categorizing attendees based on the client’s specifications to maintain an efficient flow during the event.
• On-Site Coordination: Our team was present on-site to manage all the logistics, technical details, and stage coordination. This ensured that the event was executed without any disruptions, allowing the client to focus on their guests and honourees.

We designed and executed detailed floor plans, adapting the event flow to suit Rumah Tangsi’s size and historical constraints. Our media team provided comprehensive coverage, including a livestream to engage virtual attendees. The intricate display of the winning pieces ensured both their security and prominence. Additionally, the RSVP process was streamlined for an efficient guest experience.

The Hasanah Gold Threads Awards 2024 was a resounding success. Here’s how we measured the impact:

• Seamless Event Flow: The event proceeded smoothly, thanks to the meticulously planned schedule and zoning strategy, enhancing the attendee experience.
• Captivating Visuals: The key visuals and detailed shots of the award-winning pieces elevated the event’s aesthetic and storytelling, creating a visually engaging atmosphere.
• High Attendee Satisfaction: Guests provided positive feedback on the event’s organization, ease of registration, and the visual appeal of the venue, with many highlighting the engaging exhibition panels.
• Wider Audience Engagement: The media coverage and livestream attracted a broader audience, increasing the event’s reach and impact.
• Client Recognition: Our collaboration was highly appreciated by Yayasan Hasanah, solidifying VISIOLAB’s position as a trusted partner for high-profile event management and visual design.

Despite the challenges presented by the venue, the flow of the event was smooth, and the displayed artworks were showcased beautifully. The media coverage and livestream further amplified the reach of the event, enhancing its impact beyond the physical space.

‍

As part of Yayasan Hasanah’s tenth anniversary, Hasanah Rimba Raya was conceptualized to celebrate and share the foundation’s impactful journey with stakeholders, community members, and supporters. Yayasan Hasanah aimed to create an immersive and visually engaging event that would resonate with a diverse audience. The challenge lay in designing an experience that would not only commemorate the foundation’s achievements but also leave a lasting impression, connecting attendees to the heart of Yayasan Hasanah’s mission.

VISIOLAB’s strategy centered on creating a memorable, visually captivating event experience through:

1. Immersive Visual Elements: We designed key visuals to transform the event space, aligning each element with the foundation’s mission and emphasizing community impact through dynamic, thematic displays.
2. Engagement-Focused Event Design: To make the event meaningful, we incorporated interactive displays and touchpoints that allowed attendees to explore Yayasan Hasanah’s projects and initiatives firsthand.
3. Seamless Coordination: Managing event logistics, from vendor coordination to program flow, we ensured that every detail was executed smoothly, enabling guests to enjoy a seamless and enriching experience.

VISIOLAB executed the project with a strong emphasis on visual storytelling and precision:

• Event Space and Visuals: We transformed the venue with cohesive design elements, creating an engaging visual atmosphere. Thematic displays highlighted Yayasan Hasanah’s work, drawing attendees into the foundation’s story.
• Interactive Experiences: Attendees were able to interact with displays that showcased Yayasan Hasanah’s projects, providing an immersive glimpse into the foundation’s impact areas and fostering a deeper connection with the organization.
• On-Site Coordination: Our team handled all logistical aspects, from setup to program flow, ensuring a smooth event that allowed Yayasan Hasanah and its guests to focus on the celebration.

As VISIOLAB’s first event collaboration with Yayasan Hasanah, Hasanah Rimba Raya 2024 was a significant success:

• High Engagement: The interactive elements and visual appeal captivated attendees, fostering a meaningful experience that resonated with guests.
• Enhanced Brand Impact: The immersive event reinforced Yayasan Hasanah’s mission and achievements, leaving a lasting impression on stakeholders and community members.
• Flawless Execution: Our meticulous approach to event logistics and design resulted in a seamless experience, meeting Yayasan Hasanah’s expectations and creating a memorable anniversary celebration.

VISIOLAB is proud to have partnered with Yayasan Hasanah for Hasanah Rimba Raya 2024, focusing on a compelling visual experience and impactful event management that honored the foundation’s commitment to community development.