SIP Ratu Songkhla - Safety Induction

Commissioned by PETRONAS PD&T through Dentsu, the HSSE Kassim Selamat Campaign Video was developed to emphasize critical health, safety, security, and environmental (HSSE) messages to employees and stakeholders. The challenge was to deliver a relatable and impactful campaign that reinforced PETRONAS’ safety culture, aligning with their mission to achieve Mission: ZERO-Possible and uphold key initiatives like ZeTo Rules, Jom Patuh & Tegur, and Stop Work Authority. The video needed to not only inform but also inspire behavioral change across all levels of the organization.

VISIOLAB’s approach focused on effectively embedding the key HSSE messages into a relatable narrative:

1. Humanizing Safety: The creation of Kassim Selamat, a character embodying the daily challenges and responsibilities of PETRONAS employees, allowed the audience to see themselves in his journey, making the HSSE messages more relatable.
2. Integrating Core Messages: The campaign strategically incorporated PETRONAS’ HSSE principles.
3. Engaging Delivery: Through relatability and authenticity, Kassim Selamat’s narrative made the key messages accessible, helping employees connect emotionally with the campaign’s goals.
4. Behavioral Reinforcement: Crafting scenarios in Kassim Selamat’s journey that mirrored real-life workplace challenges, ensuring the audience could see themselves in the situations presented.
5. Immersive Sound and Visual Design: We elevated the production quality by focusing on dynamic sound design and a carefully curated color palette. These elements were tailored to enhance the narrative, evoke emotional responses, and create a strong visual identity for the campaign.

VISIOLAB executed the campaign with precision and creativity:

• Character-Centric Narrative: Kassim Selamat’s relatable journey became the anchor of the video, portraying real-world scenarios where HSSE practices were applied effectively.
• Seamless Integration of Messages: The video weaved PETRONAS’ safety culture into the storyline, emphasizing personal accountability, collective responsibility, and proactive problem-solving.
• High-Quality Production: Leveraging professional direction, cinematic visuals, and dynamic storytelling, we ensured the video maintained engagement while delivering its messages effectively.
• Sound Design Excellence: Custom sound effects and a carefully mixed audio track were used to amplify key moments, enhancing the emotional depth of the narrative and immersing the audience in the story.
• Visual Colors and Tone: A distinct color grading strategy was applied to visually reinforce the campaign’s themes, creating a memorable and cohesive visual experience that supported the storytelling.
• Close Collaboration: Regular touchpoints with PETRONAS and Dentsu ensured the campaign aligned with brand guidelines and corporate messaging.

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The Kassim Selamat campaign video successfully delivered on its objectives:

• Increased Awareness: The integration of the Mission: ZERO-Possible initiative and other HSSE principles resonated strongly with employees, driving a deeper understanding of their responsibilities.
• Behavioral Change: Feedback highlighted improved awareness and adherence to safety practices, aligning with PETRONAS’ goal of fostering a robust HSSE culture.
• Brand Alignment: The campaign strengthened PETRONAS’ identity as a leader in safety and environmental responsibility, reinforcing its values internally and externally.

Velesto Energy approached VISIOLAB with a clear goal: to showcase their cutting-edge operations and technologies at OGA 2024. They needed a wide range of content that would visually communicate their expertise in the oil and gas industry, engage trade show attendees, and extend their reach through online channels. The project required high-end production, including a 360º virtual tour of their offshore drilling rig, immersive 3D animations, daily event coverage, and social media content to ensure continuous audience interaction throughout the event.

Velesto Energy’s primary challenge was to present their complex drilling technologies and offshore operations in a visually compelling and easily digestible format for a diverse audience. They also needed to create a seamless, immersive experience that could educate potential clients, industry professionals, and students, both at the trade show and through digital platforms.

VISIOLAB devised a multi-pronged content strategy, aimed at solving these pain points:

1. Simplified Technical Content: Through the use of 3D animation explainer videos, we simplified complex drilling processes, making them understandable for non-experts.
2. Interactive Experience: The 360º drilling rig virtual tour offered an immersive ‘day-in-the-life’ experience of offshore work, giving trade show attendees and online viewers a first-hand look at the scale and operations of Velesto’s rigs.
3. Constant Engagement: Daily social media content, live event coverage, and themed screensavers helped Velesto maintain continuous visibility and engagement with their audience throughout OGA 2024.

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VISIOLAB executed a comprehensive content production plan that spanned multiple platforms and mediums:

• Corporate Video: We produced a dynamic corporate video highlighting Velesto Energy’s vision, values, and achievements. This became the centerpiece of their booth at OGA 2024.
• 3D Drilling Animation Explainer: A detailed, visually appealing 3D animation that broke down the intricate drilling processes Velesto employs. This was crucial in simplifying their technical operations for a broader audience.
• 360º Virtual Tour: Using cutting-edge technology, we created an immersive virtual tour of Velesto’s offshore drilling rig, showcasing key areas of the rig such as the helideck, living quarters, command room, and drilling floor. This interactive tour was featured at their OGA booth and on digital platforms, educating viewers about offshore life.
• 3D Animation Logo, Tagline, and Theme Screensavers: We designed eye-catching animated logo sequences and screensavers that incorporated Velesto’s tagline and theme, reinforcing their branding across all digital touchpoints.
• Event Coverage: VISIOLAB provided comprehensive event coverage, capturing the highlights of Velesto’s participation in OGA 2024. This included photography, videography, and live updates across social media platforms.
• Daily Social Media Content: Throughout the event, we produced daily content, including videos, images, and updates, keeping Velesto’s audience engaged both onsite and online.

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The content we created not only captured the attention of OGA attendees but also significantly boosted Velesto Energy’s online visibility:

• Increased Engagement: The 360º virtual tour became a standout feature, attracting hundreds of visitors to their booth and receiving positive feedback from trade show delegates.
• Expanded Reach: Our social media content helped Velesto connect with a broader audience, increasing their follower base and driving traffic to their website and virtual tour.
• Brand Elevation: The cohesive branding through 3D animations, screensavers, and explainer videos strengthened Velesto’s brand identity, positioning them as innovators in the oil and gas industry.

Logo Animation

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Tagline Animation

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Theme Animation

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Corporate Video

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3D Drilling Animation

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Event Coverage Highlight

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Social Media Posting (Reels)