Valuing IP Product Launching

1. Designing an Integrated Launch System That Activates on the Prime Minister's Cue: The launch was not a video screening. It was a single, choreographed ceremonial moment in which the Prime Minister's swipe on the activation pad would trigger a laser projection prelude, which would then transition into the 90-second main video. The activation pad, the touch interface, the laser prelude, and the main video had to operate as one continuous experience, with no perceptible seam between the physical interaction and the screen reveal.
2. Producing for the Climax of a Prime Ministerial Keynote: The gimmick was the visual payoff at the close of the Prime Minister's address, and had to land precisely on his cue, integrate cleanly with the live show flow, and meet the production standards expected of a state-level keynote moment.
3. Telling an Inclusive National Story Through a Single Character: A first-person narrative carries inherent risk. The moment a character has a face, a gender, an ethnicity, or a clearly identifiable career path, the audience starts seeing that person rather than themselves. For a video addressing MARA's entire Bumiputera constituency, the protagonist needed to be specific enough to carry a journey, yet abstract enough that any viewer could project themselves into it.
4. Carrying Gagasan 40 Tahun MARA Within a 90-Second Editorial Window: Compressing MARA's 40-year forward vision, the Pelan Strategik MARA 2026-2030, the Agenda 3P, and the value-led foundation of Iman, Akhlak, Amanah, Integriti (Faith, Character, Trust, Integrity) into 90 seconds of national broadcast time, across a tightly read 124-word voiceover, required deliberate editorial choices and a clear narrative spine.
5. Multi-Stakeholder Coordination Under Protocol and a Fixed Date: The 3 May date was locked to the Prime Minister's calendar. Delivery required parallel alignment across MARA Bahagian Perancangan Strategik, the stage design team, MARA Corporate Communications, the protocol team, and the Prime Minister's Office, with no room for slippage in technical rehearsals, review cycles, or final approvals.

How we solved them:

• Concept-Led Direction Anchored in Arah ke Hadapan: Every creative, interactive, and editorial decision was filtered through the concept of forward direction. The gimmick opens by literally engraving the MARA institutional symbol from light, materialising a figure from within it, and stepping into that figure's perspective as we move into the main video. This gave the entire reveal a rhetorical arc that mirrored the keynote moment itself.
• Laser Projection Mapping Prelude: The prelude sequence was designed to feel like the future being shaped in real time. A laser progressively engraves the MARA gear logo onto a black field, the logo solidifies and ignites in a horizontal light flare, and a silhouetted figure (the watak utama / main character) emerges from the brightness. The camera dollies in, transitions to a first-person perspective, and hands off cleanly into the opening frame of the main video. The metaphor is deliberate: MARA is shaping the future, and we are stepping into it.
• Touch-Based Swipe UI for the Activation Pad: We designed and integrated the touch-based UI hosted on the launch activation pad, calibrated for a single, confident swipe gesture by the Prime Minister. The interface had to be unmistakable in operation, fail-safe under live-show conditions, and visually consistent with the broader gimmick treatment.
• Low-Poly Sculptural Visual Language: The main video was built in a stylised low-poly world featuring faceless human figures and minimal environments, designed to read as clean, cinematic, and futuristic. Three creative principles drove the treatment:
  • Sculpture as a symbol of inclusivity. The character is rendered as a low-poly arca (sculpture). The deliberate abstraction lets any viewer project themselves into the figure, making the journey personal and open to everyone, not specific to one face.
  • Sculpture as a symbol of continuous shaping. The figure visibly looks being formed, reinforcing MARA's role as an active catalyst that continues to guide and shape individuals, rather than a passive supporter of growth.
  • Minimal environments as space for possibility. Pared-back surroundings keep the focus on the individual and their journey, while leaving room for interpretation: the future is something that can be shaped and realised, particularly by warga MARA (the MARA community).
• First-Person POV Narrative Architecture: Structured across three acts: Asas Yang Kukuh (Strong Foundation) carries the viewer through early education and faith formation under MARA's R.I.S.E framework. Potensi Yang Diperkasa (Empowered Potential) moves into professional life, unpacking the Pelan Strategik MARA 2026-2030, the Agenda 3P, and the value-led foundation of Iman, Akhlak, Amanah, Integriti. Arah ke Hadapan (Direction Forward) delivers the forward payoff, naming the next generation of MARA-shaped leaders, technocrats, and entrepreneurs, and closing on the empowerment of high-growth, high-value (HGHV) industries.
• Disciplined Bahasa Malaysia Scripting: Editorial led with a 124-word voiceover script designed to read at exactly 90 seconds at a measured ceremonial pace. The closing triplet, "Bersama, kita melangkah lebih jauh. Bersama, kita membuka peluang baharu. Bersama, kita menuju kejayaan," (Together, we move further. Together, we open new opportunities. Together, we move towards success.) was structured to land cleanly into the close of the Prime Minister's keynote moment. Voiceover talent Andrew Susay was cast for the gravitas required to carry institutional and ceremonial weight in Bahasa Malaysia.
• Integrated Stakeholder Coordination: With multiple parties holding different parts of the show (event organiser, stage design, protocol, PMO, MARA Corp Comm, Bahagian Perancangan Strategik), we ran the gimmick design as a single integrated workstream, locking creative direction, technical specifications, and rehearsal cues early to keep all parties aligned through to the live show.

VISIOLAB's internal team delivered:

• Concept development and tagline writing (Arah ke Hadapan / Setiap potensi dipacu menuju masa depan yang dibina bersama).
• Laser projection mapping prelude, designed across thirteen storyboarded frames from black screen, through the laser-engraved MARA logo, the light flare, the emergence of the watak utama silhouette, and the POV transition into the main video.
• Touch-based swipe UI for the launch activation pad, designed for the Prime Minister's interaction and integrated with the live show triggering system.
• A 90-second first-person POV launch video in Bahasa Malaysia, animated in a stylised low-poly visual language, structured across three acts and built around the Arah ke Hadapan concept, including the public-facing introduction of Gagasan 40 Tahun MARA.
• 3D animation production: low-poly faceless character design, environment design across formative, professional, and national-leadership chapters, and full sequence animation.
• Bahasa Malaysia voiceover scripting and on-screen text treatment.
• Final master delivery sequenced for live show playback at WTC KL, integrated with the activation pad and laser system.

The launch gimmick was executed live at the close of the Prime Minister's keynote address at Hari MARA Ke-60 on 3 May 2026, anchoring the forward-facing climax of the day's ceremonial programme.

• The integrated swipe-to-launch sequence performed cleanly on the live show, transitioning seamlessly from the Prime Minister's gesture, through the laser projection prelude, into the 90-second main video.
• The gimmick served as the public-facing launch vehicle for Gagasan 40 Tahun MARA, MARA's 40-year forward vision.
• Reinforced VISIOLAB's capability to deliver integrated launch experiences for state-level government events, combining 3D animation, interactive stage design, and creative content under tight protocol, language, and timing constraints.

Planning a milestone launch, anniversary, or principal-led reveal?

VISIOLAB designs integrated launch experiences for institutions, government bodies, GLCs, and corporate clients across Malaysia. From concept to live show delivery, we build the moments that mark your most important chapters.

The Hasanah Gold Threads Awards (HGTA) 2024 presented a unique challenge. As a prestigious event recognizing exceptional contributions in a specific category, Yayasan Hasanah required a visually captivating and seamlessly executed awards ceremony that would not only honor the winners but also deliver an unforgettable experience to the attendees. They needed a partner who could manage both the creative and logistical aspects of the event, including designing the exhibition and handling the complex RSVP process for the awards dinner.

Our goal was to ensure that the event flowed smoothly while showcasing the excellence associated with Yayasan Hasanah’s values.

The event was held at Rumah Tangsi, Kuala Lumpur. The venue’s heritage status, limited size, and central location required careful planning to maintain the flow of the event. Additionally, the winning pieces exhibited were of high value, meticulously crafted, and extremely delicate, demanding careful handling and display solutions.

We approached this project by first identifying Yayasan Hasanah’s core pain points:

1. Engaging Attendees: The event needed to create lasting impressions, both in its design and delivery. From guest experience to visual aesthetics, every element had to reflect the prestige of the awards.
2. Streamlining Event Logistics: Managing attendee registration and streamlining the guest list while ensuring a smooth flow of the awards ceremony and marketplace activities.
3. Cohesive Branding: The event’s visual and thematic elements needed to align with the Hasanah brand, emphasizing sustainability, tradition, and excellence.

How We Solved Them:

• Engagement & Visuals: We designed visually engaging exhibition that would set the tone for the event. Our team ensured that every detail from the entrance to the awards stage was optimized for impact.
• Visual Branding and Artwork Presentation: We designed the event’s key visuals to encapsulate the essence of the Hasanah Gold Threads Awards, ensuring that every element reflected the award’s prestige. Additionally, we captured high-resolution details of the award-winning pieces for use in the event visuals, showcasing their craftsmanship and value.
• Streamlined Logistics: We handled the RSVP system for the awards dinner, ensuring that each guest's registration experience was efficient and organized. The clear category of attendees was key in simplifying the check-in process.
• Cohesive Event Flow: We developed detailed master plans and run sheets to ensure that each component, from the marketplace to the awards dinner, was executed flawlessly. This included zoning the venue for optimal foot traffic and creating a seamless event journey for all attendees.
• Comprehensive Media and Event Coverage: We managed the media coverage, including a livestream of the awards ceremony, enabling the event to reach a broader audience and ensuring no moment was missed.

We focused on overcoming the venue’s limitations by optimizing the layout and managing traffic flow, ensuring that the heritage building’s character was respected while maintaining a seamless guest experience. Our team also addressed the delicate nature of the exhibition pieces by creating secure and aesthetically pleasing displays. Managing media coverage and livestream capabilities was also a priority, ensuring the event reached a broader audience.

Our execution phase was defined by detailed planning and dynamic teamwork. Key deliverables included:

• Exhibition and Event Design: We developed the event’s exhibition panels to visually communicate Yayasan Hasanah’s mission and vision, offering a space that felt both grand and welcoming.
• Comprehensive Event Planning: We created and managed essential event documentation, including the Event Master Plan, Zoning Master Plan, and Call Sheet for the Awards Dinner. This allowed for precise management of logistics, ensuring that everything ran on time.
• RSVP and Attendee Management: We meticulously handled the RSVP process for the awards dinner on September 5, categorizing attendees based on the client’s specifications to maintain an efficient flow during the event.
• On-Site Coordination: Our team was present on-site to manage all the logistics, technical details, and stage coordination. This ensured that the event was executed without any disruptions, allowing the client to focus on their guests and honourees.

We designed and executed detailed floor plans, adapting the event flow to suit Rumah Tangsi’s size and historical constraints. Our media team provided comprehensive coverage, including a livestream to engage virtual attendees. The intricate display of the winning pieces ensured both their security and prominence. Additionally, the RSVP process was streamlined for an efficient guest experience.

The Hasanah Gold Threads Awards 2024 was a resounding success. Here’s how we measured the impact:

• Seamless Event Flow: The event proceeded smoothly, thanks to the meticulously planned schedule and zoning strategy, enhancing the attendee experience.
• Captivating Visuals: The key visuals and detailed shots of the award-winning pieces elevated the event’s aesthetic and storytelling, creating a visually engaging atmosphere.
• High Attendee Satisfaction: Guests provided positive feedback on the event’s organization, ease of registration, and the visual appeal of the venue, with many highlighting the engaging exhibition panels.
• Wider Audience Engagement: The media coverage and livestream attracted a broader audience, increasing the event’s reach and impact.
• Client Recognition: Our collaboration was highly appreciated by Yayasan Hasanah, solidifying VISIOLAB’s position as a trusted partner for high-profile event management and visual design.

Despite the challenges presented by the venue, the flow of the event was smooth, and the displayed artworks were showcased beautifully. The media coverage and livestream further amplified the reach of the event, enhancing its impact beyond the physical space.

‍

As part of Yayasan Hasanah’s tenth anniversary, Hasanah Rimba Raya was conceptualized to celebrate and share the foundation’s impactful journey with stakeholders, community members, and supporters. Yayasan Hasanah aimed to create an immersive and visually engaging event that would resonate with a diverse audience. The challenge lay in designing an experience that would not only commemorate the foundation’s achievements but also leave a lasting impression, connecting attendees to the heart of Yayasan Hasanah’s mission.

VISIOLAB’s strategy centered on creating a memorable, visually captivating event experience through:

1. Immersive Visual Elements: We designed key visuals to transform the event space, aligning each element with the foundation’s mission and emphasizing community impact through dynamic, thematic displays.
2. Engagement-Focused Event Design: To make the event meaningful, we incorporated interactive displays and touchpoints that allowed attendees to explore Yayasan Hasanah’s projects and initiatives firsthand.
3. Seamless Coordination: Managing event logistics, from vendor coordination to program flow, we ensured that every detail was executed smoothly, enabling guests to enjoy a seamless and enriching experience.

VISIOLAB executed the project with a strong emphasis on visual storytelling and precision:

• Event Space and Visuals: We transformed the venue with cohesive design elements, creating an engaging visual atmosphere. Thematic displays highlighted Yayasan Hasanah’s work, drawing attendees into the foundation’s story.
• Interactive Experiences: Attendees were able to interact with displays that showcased Yayasan Hasanah’s projects, providing an immersive glimpse into the foundation’s impact areas and fostering a deeper connection with the organization.
• On-Site Coordination: Our team handled all logistical aspects, from setup to program flow, ensuring a smooth event that allowed Yayasan Hasanah and its guests to focus on the celebration.

As VISIOLAB’s first event collaboration with Yayasan Hasanah, Hasanah Rimba Raya 2024 was a significant success:

• High Engagement: The interactive elements and visual appeal captivated attendees, fostering a meaningful experience that resonated with guests.
• Enhanced Brand Impact: The immersive event reinforced Yayasan Hasanah’s mission and achievements, leaving a lasting impression on stakeholders and community members.
• Flawless Execution: Our meticulous approach to event logistics and design resulted in a seamless experience, meeting Yayasan Hasanah’s expectations and creating a memorable anniversary celebration.

VISIOLAB is proud to have partnered with Yayasan Hasanah for Hasanah Rimba Raya 2024, focusing on a compelling visual experience and impactful event management that honored the foundation’s commitment to community development.

For the fourth consecutive year, VISIOLAB was entrusted with the Yayasan Khazanah Awards Day, a prestigious ceremony celebrating Malaysia’s top scholars. The client brief called for an event that would not only honor the scholars’ achievements but also reflect Yayasan Khazanah’s commitment to excellence and leadership. Our challenge was to deliver an engaging, memorable experience for scholars, their families, and dignitaries, while emphasizing the visual and emotional impact of the event.

VISIOLAB’s strategy was rooted in creating an immersive visual experience that aligned with Yayasan Khazanah’s values:

1. Visual Identity: We developed key visuals for the event, building a cohesive look and feel that encapsulated the spirit of achievement and distinction. By reinforcing these visuals each year, we helped establish a recognizable and enduring brand identity for the Awards Day.
2. Seamless Coordination and Flow: With an emphasis on precision, we managed every aspect of the event, from venue setup to RSVP and guest logistics, ensuring that every part of the program ran smoothly.
3. Content Creation: To capture the essence of the Awards Day, we produced high-quality images and video content of the event and award-winning scholars. This content serves not only as a record of the day but as a valuable resource for future promotions and engagement.

Our execution focused on delivering a flawless experience with a strong visual impact:

• Event Visuals and Design: We developed a distinguished visual theme that flowed through every aspect of the event, from stage setup and banners to digital displays. This attention to visual detail set a prestigious tone, heightening the event’s emotional resonance.
• Comprehensive Logistics Management: VISIOLAB took charge of the entire event’s logistics, including vendor coordination, registration flow, and on-site management, ensuring that every detail was handled efficiently.
• Professional Media Capture: We captured high-resolution photos and videos of the scholars and event highlights, documenting the day’s achievements and producing compelling media assets for Yayasan Khazanah’s future use.

The 2024 Yayasan Khazanah Awards Day was another successful chapter in our partnership with Yayasan Khazanah:

• Enhanced Brand Perception: The carefully crafted visual experience reinforced Yayasan Khazanah’s position as a prestigious scholarship provider, leaving a lasting impression on attendees.
• Positive Attendee Feedback: The well-organized event flow and engaging visuals received positive responses from guests, reflecting a high level of satisfaction with the experience.
• Valuable Content Assets: The media assets produced are not only a testament to the event’s success but also serve as an enduring resource for Yayasan Khazanah’s outreach and engagement with future scholars.

VISIOLAB's collaboration with Yayasan Khazanah on the Awards Day 2024 exemplifies our commitment to delivering events that honor excellence and create lasting impressions.